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In April 2020, the Full Court of the Federal Court handed down its judgement regarding ownership of the iconic yellow-lidded peanut butter packaging in the Kraft Foods Group Brands LLC v Bega Cheese Ltd case. The case has important implications for the protection of branding elements in the food industry, particularly for businesses that:

  • operate through multiple companies, such as a foreign parent and a local subsidiary, or through separate asset holdings and trading companies;
  • license the use of their brands;
  • wish to change ownership of individual product lines, whether in an internal restructure or by selling off particular product lines.

This webinar outlines the implications of the case, identify areas of particular risk and provide strategies for mitigating those risks.

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food industry webinar

28 July 2020

 

In April 2020, the Full Court of the Federal Court handed down its judgement regarding ownership of the iconic yellow-lidded peanut butter packaging in the Kraft Foods Group Brands LLC v Bega Cheese Ltd case. The case has important implications for the protection of branding elements in the food industry, particularly for businesses that:

  • operate through multiple companies, such as a foreign parent and a local subsidiary, or through separate asset holdings and trading companies;
  • license the use of their brands;
  • wish to change ownership of individual product lines, whether in an internal restructure or by selling off particular product lines.

This webinar outlines the implications of the case, identify areas of particular risk and provide strategies for mitigating those risks.