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Macpherson Kelley launches new brand

09 September 2019 Communications & PR Executive Gavin Lower e: gavin.lower@mk.com.au d: 03 9208 9891 m: 0414 796 726
Read Time 2 mins reading time

National commercial law firm Macpherson Kelley has launched a new brand and core message that reflects its promise to clients – law fit for business.

The rebrand follows a deep dive into Australia’s mid tier legal sector and consultation with clients and employees.

The result is a new website, logo, colours, visual identity and set of brand pillars that provide the foundation for how the firm services clients and their needs.

Macpherson Kelley CEO Steve Parker said there was significant opportunity to stand out from the crowd in Australia’s mid-tier legal marketplace.

“The rebrand is our way of planting our flag and letting clients and potential clients know who we are and what they’ll get when they work with us,” he said.

“We get that clients want plain language, clear advice, commercial outcomes and no bill shock from their lawyers. The rebrand represents our commitment to delivering on those expectations and exceeding them.”

Steve said the ‘law fit for business’ brand message reflected Macpherson Kelley’s drive to apply the law in ways that enable clients to achieve their goals.

“Clients want to be able to get on with their businesses without being tied up in complicated legal opinions. We’re about providing them with solutions.”

The new website and branding presents a bold, contemporary image of Macpherson Kelley, a law firm with a heritage of more than a hundred years.

Macpherson Kelley now has offices in Brisbane, Sydney, Melbourne’s CBD, as well as Dandenong, and offers a full suite of services for businesses and private clients.

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Macpherson Kelley launches new brand

09 September 2019 Gavin Lower e: gavin.lower@mk.com.au d: 03 9208 9891 m: 0414 796 726

National commercial law firm Macpherson Kelley has launched a new brand and core message that reflects its promise to clients – law fit for business.

The rebrand follows a deep dive into Australia’s mid tier legal sector and consultation with clients and employees.

The result is a new website, logo, colours, visual identity and set of brand pillars that provide the foundation for how the firm services clients and their needs.

Macpherson Kelley CEO Steve Parker said there was significant opportunity to stand out from the crowd in Australia’s mid-tier legal marketplace.

“The rebrand is our way of planting our flag and letting clients and potential clients know who we are and what they’ll get when they work with us,” he said.

“We get that clients want plain language, clear advice, commercial outcomes and no bill shock from their lawyers. The rebrand represents our commitment to delivering on those expectations and exceeding them.”

Steve said the ‘law fit for business’ brand message reflected Macpherson Kelley’s drive to apply the law in ways that enable clients to achieve their goals.

“Clients want to be able to get on with their businesses without being tied up in complicated legal opinions. We’re about providing them with solutions.”

The new website and branding presents a bold, contemporary image of Macpherson Kelley, a law firm with a heritage of more than a hundred years.

Macpherson Kelley now has offices in Brisbane, Sydney, Melbourne’s CBD, as well as Dandenong, and offers a full suite of services for businesses and private clients.