Why do trade marks matter in 2025

Gone is the golden age of Marketing where advertising experts huddled in a room to draft the perfect line of copy that was sure to attract a slew of customers through the door. But in this digital age, Macpherson Kelley Special Counsel Nils Versemann says that branding and trade marks are more relevant than ever.

Drawing reflections from Jess Collens’ article in Forbes, ‘Do Trade Marks still matter‘ Nils Versemann discusses how branding has changed in 2025 and what businesses and marketers should be doing now to best utilise the quiet January period.

Trademarks: Top tips for businesses and marketers in January

1. Identify your key brands, including things like colours, aspects of packaging and jingles.
2. Consider your existing level of protection. Are those brands protected in all key markets? Do the registrations cover all of the goods and services that you now provide under those brands?
3. Address any gaps in your trade mark protection by filing appropriate additional trade mark applications.

If protecting your trade brand from copycats is on your New Years resolution list, than reaching out to one of our Intellectual Property is the best thing you can do to start 2025 off right. Reach out to our knowledgeable IP team today.

The information contained in this article is general in nature and cannot be relied on as legal advice nor does it create an engagement. Please contact one of our lawyers listed above for advice about your specific situation.