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brisbane

level 16, 324 queen st,
brisbane qld 4000
+61 7 3235 0400

dandenong

40-42 scott st,
dandenong vic 3175
+61 3 9794 2600

melbourne

level 7, 600 bourke st,
melbourne vic 3000
+61 3 8615 9900

sydney

level 21, 20 bond st,
sydney nsw 2000
+61 2 8298 9533

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Belinda Sigismundi

principal lawyer, commercial

meet Belinda

about Belinda

legal secretary: joanna baldry t: +61 3 9794 2699 e: joanna.baldry@mk.com.au

about Belinda

Belinda’s genuine passion for all things intellectual property is demonstrated by the integral role she plays in bringing her clients’ innovations to life. Belinda is committed to understanding the needs and wants of her clients to maximise the value in their IP assets.

Belinda has known from day one that she wanted to dedicate her life to the practice of IP law. From working with small businesses where getting IP strategies and protection right can mean the survival of their business to managing large multi-jurisdictional IP portfolios for well-known global brands, Belinda provides solutions as innovative and impactful as her clients’ ideas. Belinda sees her role as guiding her clients through their IP journey from creation and protection to commercialisation and enforcement of their valuable trade marks, designs, copyright and trade secrets.

Her clients use words like trust, value, certainty and transparency to describe how Belinda interacts with them. Ultimately it is her focus on always putting herself in her clients’ shoes and providing strong, bold recommendations that delivers her great results for them and, in return, their loyalty for her.

Areas of Expertise

brand and technology licensing
brand strategy advice
consumer and competition law
ip creation, protection and enforcement
trade mark opposition, revocation and removal actions

industries

manufacturing

recent experience

  • quick thinking makes for quick resolution

    Our client discovered a trade mark had been accepted by IP Australia which was deceptively similar to their own brand. Belinda researched the mark and identified the other company had previously traded under another name, which was acceptable to our client. Rather than oppose the conflicting trade mark immediately, Belinda approached the other company requesting they revert back to their previous name, withdraw the trade mark application and cease all use of the conflicting name. Her strategy was successful and the other party agreed to make all changes. Belinda resolved this matter within a few weeks, and avoided costly and protracted opposition and trade mark infringement proceedings for our client.

  • stand by your demand

    The client is a major provider of plumbing and bathware supplies in Australia. Belinda’s team discovered a company in Western Australia had secured a business name which was the same as our client’s registered trade mark. Further investigations revealed the WA company was also using an almost identical logo to our client’s registered trade mark on the external façade of its retail premises. Belinda’s team issued a strong letter of demand to the WA company requesting they immediately cease using the conflicting mark by rebranding their business and assigning the business name to our client. Her proactive approach resulted in a great outcome for the client, with the WA company accepting all requests, including transferring the business name to our client. The overall outcome for our client was certainty in its name and avoidance of lengthy and costly trade mark infringement proceedings through the Courts.