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Jonas delivers practical, commercially focused advice that helps clients navigate complex IP, trade, technology, consumer and regulatory issues with confidence. He works closely with clients to understand their business priorities and provide clear, responsive guidance that supports effective decision-making and positive commercial outcomes.
In his time in Macpherson Kelley’s IP team, he has been involved in numerous trade mark prosecution matters and opposition matters. He has expertise in consumer and compliance regulations, advising clients on their obligations under Australian Consumer Law and assisting clients in navigating mandatory Australian standards.
Intellectual Property – Protection, Commercialisation and Enforcement
Competition and Consumer
Privacy
Data Security
Agribusiness
Manufacturing
Artificial Intelligence
Technology
Retail
Agribusiness
Foreign owned subsidiaries
Manufacturing
Jonas assisted a clothing retailer to manage a consumer product safety recall across Australia and New Zealand. He liaised with government regulators, advised on compliance with mandatory product safety standards and helped strengthen the client’s internal policies and procedures.
Jonas assisted a pharmaceutical company to enforce its intellectual property rights against alleged infringers. He secured commercial resolutions through direct negotiations and worked with online retailers and marketplace operators to remove infringing products.
Jonas successfully assisted a client in defending applications seeking removal of its registered trade mark. He helped prepare evidence and submissions that preserved the client’s valuable trade mark rights in Australia.