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Jordan Woolley
lawyer, commercial
meet Jordanabout Jordan
Jordan Woolley’s background and entrenched interest in the synthesis of business and technology makes him ideally suited to the areas of Commercial and Intellectual Property Law. Jordan places significant emphasis on delivering a quality of service to his clients which surpasses expectations.
Not only does he possess an intricate understanding of the law, but Jordan also has an innate ability to adapt to the needs of each client, using his expertise in a manner which is commercially appropriate and clear- cut.
Jordan has substantive experience across a broad range of commercial, technological and intellectual property matters. Whether it be drafting complex and novel intellectual property licensing arrangements, responding to and managing ACCC investigations, engaging in intellectual property litigation or advising on and responding to data breaches, Jordan works tirelessly to provide his clients with exceptional outcomes.
Jordan has been recognised as a Finalist in Lawyers Weekly 30 Under 30 2024 for Intellectual Property.
Macpherson Kelley in Queensland is a pre-qualified Local Buy supplier of Legal Services (LB311).
Areas of Expertise
- Intellectual Property Protection, Enforcement and Commercialisation
- Complex Contract Drafting and Review – Commercial and Intellectual Property Contracts
- Privacy and Data Security
- ACCC Compliance – Marketing and Advertising, Social Media, Product Packaging, Product Safety
industries
- Technology
- Retail
- Manufacturing
- Foreign Owned Subsidiaries
- Social Media
- Online Gaming and Virtual Reality
- Health and Fitness
awards
Finalist, Lawyers Weekly 30 Under 30 2024 – Intellectual Property
recent experience
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electronics company avoids big fines
Jordan Woolley and Principal Lawyer Mark Metzeling worked urgently to assist the head office of an international electronics company in the wake of a malicious cyber attack and related data breach. Through the implementation of strategic commercial advice and Jordan’s persuasive interactions with the Office of the Australian Information Commissioner, Jordan successfully ensured that this international client avoided incurring any financial penalties whatsoever.
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dispensing with false copyright ownership claims
A major Australian fashion client received a letter of demand containing allegations of copyright infringement within artwork appearing on its clothing. Rather than adopting the standard approach of getting embroiled in legal technicalities, Jordan took the opportunity to think outside the box and instead conduct an investigation as to whether the distinctive art style underpinning the relevant artwork was in fact original.
After a deep-dive into art culture, Jordan determined that the copyright subsisting in the relevant artwork was in fact not owned by the company who sent the letter of demand. This point, along with several other persuasive arguments, resulted in the matter being promptly and efficiently being dispensed with. This resulted in significant cost savings for Jordan’s client.
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novel NFT licensing arrangement
After being approached by a client for assistance with the commercialisation of NFT’s (non-fungible tokens), Jordan advised on and undertook the technically complex matter of creating a unique template NFT licencing agreement – enabling the client to bring its novel and intricate NFT-based business model to market.
