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Our award-winning IP team discuss the business implications of Kraft Foods Group Brands LLC v Bega Cheese Limited [2020] FCAFC 65.

Kraft implemented a global restructure of its business in 2012, believing it had successfully transferred all of its IP to its IP holding company. However, the latest decision in this long-running battle held that the iconic yellow lid and yellow label of the Peanut Butter jars hadn’t been transferred properly, but had in fact been acquired by Bega.

The implications of this decision are huge for all businesses.  

Watch, listen and interact with our experts where they discuss the implications of this case by providing practical insights that can be implemented in your businesses, including:

  • If I’m restructuring my corporate group, how can I ensure my IP is protected and does not vest in the trading entity?
  • If I’m buying or selling a business how do I ensure the IP is put in the right hands?
  • If I’m licensing my IP am I at risk of losing it?
  • How do I best protect my trademarks?

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intellectual property webinar: never oily, never dry | kraft v bega

09 June 2020

Our award-winning IP team discuss the business implications of Kraft Foods Group Brands LLC v Bega Cheese Limited [2020] FCAFC 65.

Kraft implemented a global restructure of its business in 2012, believing it had successfully transferred all of its IP to its IP holding company. However, the latest decision in this long-running battle held that the iconic yellow lid and yellow label of the Peanut Butter jars hadn’t been transferred properly, but had in fact been acquired by Bega.

The implications of this decision are huge for all businesses.  

Watch, listen and interact with our experts where they discuss the implications of this case by providing practical insights that can be implemented in your businesses, including:

  • If I’m restructuring my corporate group, how can I ensure my IP is protected and does not vest in the trading entity?
  • If I’m buying or selling a business how do I ensure the IP is put in the right hands?
  • If I’m licensing my IP am I at risk of losing it?
  • How do I best protect my trademarks?