identifying niche products and markets is the future for australian manufacturing

Manufacturing ability and capacity is vital to economic prosperity, creating value in a way few other industries can. That value extends beyond the physical goods manufactured for domestic consumption or export, to related benefits including advancements and innovation resulting from research and development and, crucially, employment. It is estimated that for every manufacturing job there are up to five jobs are created in complementary industries, emphasising manufacturing’s importance in the generation of wealth and the raising of national living standards.

Australian manufacturers face significant challenges competing globally and locally in mass-produced, high-volume goods. Increasingly, their competitive advantage lies in quality over quantity, with a focus on niche, smart, low-volume and high-value manufacture the envy of, and demanded by, the world. Australian manufacturers are adaptable, agile, clean and clever, as demonstrated most recently in the face of disruptions to global supply chains arising from COVID-19 restrictions.

At Macpherson Kelley, manufacturing is in our DNA.  Born in 1905 in the manufacturing heartland of Dandenong, we have a deep understanding of what matters most to manufacturers and how we can help them succeed.  Our lawyers are active members of industry groups dedicated to supporting and advancing the cause of manufacturers, and our straight-talking, commercial approach is aimed at taking the hassle out of legal matters so that manufacturers can get on with what they do best – making things and creating value.